Weekly Newsletter

Claude Code for Marketers

Real-world insights on using Claude Code for marketing automation. From journey audits to copy generation—learn what actually works.

~/email-campaigns

$ claude

Starting Claude Code...

> Audit the onboarding journey

Analyzing 47 emails across 12 branches...

Found: 3 broken links, 8 missing UTMs

✓ Report saved to ./audit-results.md

> _

What you'll learn

Built for marketers who want to move faster

Audit entire email programs

in minutes, not days. Analyze 50 journeys in 10 minutes instead of 5 hours clicking through UIs.

Generate on-brand copy

that sounds human, not like ChatGPT. Subject lines, body copy, CTAs that match your voice.

Automate ESP workflows

with natural language. SFMC, Iterable, Customer.io—debug Liquid, generate templates, process data.

Build reusable skills

for repetitive tasks you do every week. Type one word, get consistent output every time.

Real result

Auditing Q4 journeys: ~40 hours → ~3 hours

From my lifecycle work at a major streaming platform

About

Built from real work, not theory

I'm Aaron Hanson—a lifecycle marketer who discovered Claude Code changes everything.

After 10+ years in email marketing at a leading AI writing assistant and the world's largest music streaming platform, I was drowning in manual work. Journey audits. Copy iterations. Template debugging. The usual.

Then I started using Claude Code daily. Now I audit 100+ journeys in hours, not weeks. I generate copy variations that match brand voice. I've built 30+ custom skills for marketing work.

This newsletter is where I share what I'm learning—real workflows, not theory.

journey-auditor CLI tool

30+ custom Claude skills

Ships production campaigns daily

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